Copywriting is the professional creation of advertising texts, which is made up of the English word "copy" for text and "writing" for writing. The purpose of a copywriter is to arouse interest in readers with the chosen words, create need and, ideally, bring about a conversion (the desired action).
Goals of copywriting
Generating interest and attention
Generating need and desire
Persuasion and conviction
Conversion and sales
Types of copywriting
Advertising texts for print media (magazines, newspapers, brochures)
Advertising texts for online media (websites, social media, emails)
Advertising texts for audio media (radio, podcasts)
Advertising texts for video media (television, YouTube)
Skills of a copywriter
Communication skills
Creativity
Analytical skills
Understanding of target groups and market research
* Ability to present complex content in a simple and understandable way